What is Digital Asset Management Software?

Digital asset management, commonly known in the industry as DAM, is a process by which you can classify, store, retrieve and manage rich media which are normally encoded in digital format and classified through metadata. Examples of media assets include music, images, videos, animations, design files, illustrations, audio files, podcasts, documents, presentations, ebooks and other such multimedia content. A digital asset management software is a system, product or program that enables you to handle, optimize, access and share these digital assets as part of your business procedures or to improve your business operations.

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