What is Digital Asset Management Software?

Digital asset management, commonly called DAM, is a process by which you can classify, store, retrieve and manage rich media which are usually encoded in digital format and defined through metadata. Types of media assets include music, photos, videos, animations, design files, illustrations, audio files, podcasts, documents, presentations, ebooks and other such multimedia content. A digital asset management software is a system, product or solution that empowers you to handle, optimize, access and share these digital assets as part of your business processes or to enhance your business operations.

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